How does your company's web site rank on Google?
If you type in the name of your company website in Google, spelled correctly and everything, does it appear at the top of the first Search Engine Results Page (SERP)? This is a base-line minimum requirement; your clients and customers ought to be able to find you just by typing in your name and clicking the "I feel lucky" key on Google's main page.
More Than Just Keywords & Meta Tags
Search engines used to rely heavily on key words and meta tags; Alta Vista was one of the best at this. Google changed all that by caching—on their own servers—every bit of every page they looked at: code, images, alt tags—all the content you've created. Essentially, they have a constantly changing copy of nearly everything worth looking at on the Internet
This means if prospective clients are looking for a company like yours, based solely on descriptions of what you do, they should be able to find you based solely on the content of your site.
If this is not the case, if your users are not finding you quickly, then your site needs some Search Engine Optimization (SEO). SEO is highly specialized and time-consuming work. Even after all the submissions to all the appropriate Search Engines (SE) (like Google) and directories (like DMOZ) have been made, it can take weeks, even months to start seeing any results.
Your Customers are Telling You What They Want
When searchers find you because your content in some way matches what they searched for, that's exactly what is supposed to happen. Good job!
But—and this is the real interesting part—sometimes people will find your site by using a search word or phrase that you hadn't thought of or included on your page. They're telling you what they're looking for on your site.
Do you have it?
Can you get it?
If you can deliver what your customers want—and they are telling you exactly what they need, sometimes including model number and color—then you, my friend, have yourself an effective website.
When a Business Web Site Falls in the Internet Forest, Does It Make a Sound?
Unless you have some other means of generating interest—advertising on radio or television, major ad campaigns in all the right media—your site will surely fail. And a failed business web site makes no sound when it falls—just the sickening thud of all the work you invested in its creation dying as it hits the ground.
The Internet is a communications medium. Unlike radio or television, which have a one-to-many relationship with their audiences, good web sites are interactive, allowing for one-to-one communication between you and your users. This is where the power of the Internet lies.
Good Web Sites Pay for Themselves and Then Some
A web site that doesn't generate revenue is not acceptable for any modern organization. And a web site that ignores it’s customer’s needs will never be an effective tool for it’s parent business.
But, if you listen to your customers, give them what they want and need, your site will be successful and productive, generating revenue for your company and showcasing your business as an effective and dynamic organization to the entire world.
Contact us today for a free consultation.
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