Effective Websites
Poorly designed and/or structured web sites frustrate users, who then take their money elsewhere, to someone who isn't you.
Effectively designed web sites create a fulfilling and satisfying experience for your users; satisfied site users are more likely to become customers.
We know the design is a vehicle for your message, not the message itself; at NextDesign, we never let the design get in the way of your message. In fact, we insist on it.
We design web sites that work, drawing your users deeper into the possibilities and solutions your company provides.
Art + Technology = Web Design
Effective web design is equal parts art & technology; the technology makes it possible, but the art makes it sing.
Artistically, effective web design should:
- Draw users deeper into the site,
leading them to the content you want them to see - Organize information organically
and contextually, one idea leading logically to another - Feature intuitive navigation;
users should be able to reach any page from any other page in three clicks or less. - Accurately reflect it's subject,
without redefining it, giving your customers a concise look at what you have to offer - Add fresh content regularly,
if not frequently, so your viewers have a reason to return to your site again and again
Technically, effective web sites should be:
- Professionally-written code,
validated, to ensure the site renders correctly for the vast majority of users - Be aesthetically exciting;
any site that isn't just turns viewers off, sending them to the competition - Cross-browser compatible,
rendering correctly on Internet Explorer, Netscape Navigator, Lynx, Opera, Konqueror and Firefox, etc. - Cross-platform compatible,
rendering correctly on Windows, Mac or Linux computers - Cross-media compatible
readable via screen, print, handhelds, Braille, aural and more - Search engine-friendly,
encourage Google and Yahoo and MSN and all the others to find and index all of your site
Look to the Future
Once users—old customers, current clients or future prospects—have found your web site, they'll want to visit it again and again, looking deeper into you and your business. And your company will look deeper to them, more solid and resonant with the possibilities you offer.
Contact us today for a free consultation.
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