Web Development:
The Executive Summary

Creating effective web sites requires an ongoing mutual commitment to the process, including time, resources, effort and patience from client and designer.

Effective web sites:

Focus on Your Customers
They’re telling you what they need. Are you listening?
Generate Revenue
Any site that doesn’t is just taking up cyberspace;
Save You Money
There is no less expensive way to reach the entire world;
Target a Specific Audience
Who is looking for you and the services your company provides?
Create New Customers
And maximize revenue from established customers;
Give Your Customers a Reason to Return
Via regular, if not frequent, updates of content (your job) and design (our job);
Include Everyone
Your site should be cross-browser, cross-platform and backwards compatible;
Fit Into Your Marketing Strategy, Not Replace It
Hey, you think L.L. Bean stopped sending out catalogs the day www.llbean.com went live?
Feature Logical & Intuitive Navigation
Users can get to any page from any other page within three clicks;
Contain Professionally Written Code
Cleanly written HTML means your site will render correctly for nearly everyone.

Want to Know More?

NextDesign builds web sites to these specs, assuring you and your customers a rewarding online experience. Contact us today for a free consultation.

Resources

Why Web Standards Matter
Content Creation Guidelines
Web Development: The Executive Summary
Web Site Myths
Web Development: The Process

In the same way a portrait artist must first get to know his subject, a website developer must learn who his client is—how best to portray their company as a website. Step-by-step, how the collaboration between you and NextDesign works. More..