Portfolio: MyoNYC
“Myofascial Trigger Point Therapy (MTPT) is a specialized type of bodywork, which provides relief of muscular pain and increases range of motion through manual release of trigger points...”
For Relief of Muscular Pain
Visit MyoNYC
Because of the alternative nature of this therapy, we needed to give it, and the website, a sense of solidity—other alternative therapy sites we’d seen seem to resort to gimmicky new-age imagery and jargon.
Services Used:
Web Design, Site Management, Search Engine Optimization, Domain Names and Web Hosting
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Stress Scientific Basis of MTPT
MyoNYC’s content, structured as a Q & A, stresses the scientific basis of MTPT in an uncluttered design that emphasizes the importance and solidity of the information.
Establish Quasi-Medical Nature of Treatment
Using classical black & white anatomical diagrams and a soothing, almost institutional pale green background helps establish the quasi-medical nature of the treatment.
Expository in Nature; Online Reference to MTPT
MyoNYC.com is designed to be expository in nature—as much an online reference for people curious about MTPT as it is a way for them to set up an appointment.
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